How AgencyKPI Generated 5 ICP Meetings in Their First Week of ScaleMate

The Customer

AgencyKPI is transforming how insurance agencies, networks, and aggregators manage their data. Instead of drowning in thousands of spreadsheets, AgencyKPI helps insurance professionals clean, organize, and aggregate carrier and agency data through powerful dashboards and unified analytics.

The Challenge: Strong Product, Untapped Pipeline

AgencyKPI had built a powerful solution that resonated with insurance agencies and networks. However, like many B2B SaaS startups navigating SaaS scaling challenges, they faced a common obstacle: generating a consistent, high-quality pipeline with their ideal customer profile (ICP) at scale.

They needed to answer critical questions:

• How do we efficiently reach decision-makers in insurance agencies?

• What messaging will resonate with our ICP and drive meetings?

• Can we build a repeatable system for LinkedIn lead generation that delivers immediate results?

Why Choose ScalingMate?

AgencyKPI chose ScaleMate because our SaaS platform delivers what traditional lead generation tools can't: step by step ICP development, overlaying intent & automation at scale.

ScaleMate identifies and engages followers of AgencyKPI’s competitors on LinkedIn, ensuring every conversation happens with prospects already in-market for insurance data management solutions.

The Solution

Using ScaleMate, they executed a focused LinkedIn lead generation campaign designed specifically for B2B SaaS revenue acceleration:

• They refined their ICP within the insurance technology space

• Overlaid intent signals that actually work in today's GTM environment

• Built high volume LinkedIn automation campaigns

The Results

• 5 ICP-qualified meetings booked in the first 5 days

• 100% meeting quality with decision-makers in target accounts

• Immediate pipeline development from day 1 of the subscription

• Repeatable framework for continued growth

Key Insight

You don't need to target your 'direct' competitors' customers in order to steal market share from them. You can go after adjacent technologies as a wedge into accounts. Get creative with your targeting!

Get Started - Let’s Scale Mates!

Key Quote

"5 ICP meetings in week one. ScaleMate delivered what every other tool promised but couldn't… real conversations with decision-makers who are actually in-market. The platform does the heavy lifting while you focus on closing deals."

Justin Aebischer, VP of Sales @AgencyKPI