How We Helped CrediLinq Successfully Expand into the US - CrediLinq.ai
See how ScaleMate helped embedded finance platform CrediLinq.ai de-risk their US market expansion through strategic market validation, generating 26 interested prospects and 6 SQLs while defining a repeatable go-to-market strategy based on real buyer insights.
CrediLinq.ai is a technology infrastructure company which empowers B2B platforms and marketplaces to offer a seamless embedded finance experience to SMEs and bridge the credit gap, one loan at a time, with their proprietary embedded finance solutions. Their goal is to create inclusive, accessible, digital-first, and frictionless embedded finance experience where every business can get instant access to growth capital at their point of need.
The Problem
CrediLinq.ai were considering expanding into the US market but were apprehensive before conducting proper market research.
They had no physical presence in the US and had limited US market sales experience to rely upon.
Why Engage ScaleMate
CrediLinq.ai engaged ScaleMate to solve these challenges. ScaleMate has a wealth of experience with helping start-ups expand into the US market from other geographies.
Our focus is to collect real world evidence from potential customers to see if your value proposition aligns with US buyers current business needs.
The Solution
ScaleMate set out to achieve the following during a 3 month consulting engagement:
Conduct 12 discovery meetings with target ICP contacts
Define CrediLinq.ai’s Ideal Customer Profile (ICP) in the US & potential growth paths
Test 3 key market hypothesis that directly relate to CrediLinq.ai’s value proposition
Devise a repeatable 6-18 month sales strategy based on the evidence collected during this engagement
Market Results
Over the course of a 3 month engagement, ScaleMate:
Generated 26 interested contacts
Held 12 discovery meetings
Converted 6 meetings to SQLs (40% conversion rate)
